Pragma Identity Mythology
The Making of a Legend
According to folklore the unicorn was a magnificent white horse with a beautiful spiral horn atop its head. Although the being that forms the basis of the Pragma ID resembles a classic unicorn, it is in fact a depiction of the mythical Karkadann. All the individual symbols fuse together to form one delicately balanced design that encapsulates the legacy, wisdom, virtues and aspirations of the Pragma Group. Concept & Copy by Daniel Bothma. Art Direction by Charles Moussa.