What we did:
- 100 million impressions Worldwide
- 50 million engagements on Facebook, Twitter and Instagram
- 909,000 views on YouTube
- 2 million hits to www.theflashpack.co.uk
- 400,000 results on Google
- 10,000 backlinks from major, trusted websites.
- Increased subscriber database by 600%
- Increased customer base by 1500%
Travel Marketing Award 2015
The Travel Marketing Awards is the only travel industry event of its kind, recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel Group (CIM Travel Group). The Flash Pack were the only Platinum Award winners in 2015!
UK Social Media Awards 2014
Best Viral Campaign
The campaign has won five awards this year, beating some of the World’s biggest brands such as Expedia, Tui, Red Bull, Booking.com
Shorty Award 2015
Winner Best use of Photography
The Shorty Awards honour the best of social media, recognising the people and organisations producing content on Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social web.
Gold Honour, Best use of Meme 2015
Best use of Marketing 2014
The campaign won the Best use of Marketing award and Best PR Tactical.