Advertising! We love it or hate it. There is no in between…

The following Love poem is so much more than an overly emotional and somewhat shocking expression of what I really think of Advertising. It’s a sneaky experiment in subliminal persuasion with a happy ending… Are you reading closely?

Dear Advertising,

The great love and passion I have hitherto expressed for you
is false, and I now feel that my indifference towards you
increases proportionally every day, and the more I see of you
the more I appear ridiculous and an object of contempt, and
the more I feel inspired, inclined, and finally determined to
hate you. Believe me I never had the least inclination to
offer you my blood, sweat, and punchy action-verbs. Our last campaign has,
I assure you, left a festering insipidity, which has by no means
possessed me with the most exalted opinion of your true power.
Yes, Advertising, and you will much oblige me, by avoiding me.
And if ever we cross paths again, I shall experience nothing but the
fearful hatred of consumers, added to an everlasting dis-
pleasure of making a living off you. Yes, Advertising, I mean it sincerely.
You need not bother with poor excuses, plastic promises, or
send me more briefs and braver clients. And be at peace that I am
now so averse to you, that it is really impossible to act like
your ethical, inspired and wide-awake expounder for another day.

You felt something was off, didn’t you? Now read¬†between the lines…

 

Dear Advertising,

The great love and passion I have hitherto expressed for you
is false, and I now feel that my indifference towards you
increases proportionally every day, and the more I see of you
the more I appear ridiculous and an object of contempt, and
the more I feel inspired, inclined, and finally determined to
hate you. Believe me I never had the least inclination to
offer you my blood, sweat, and punchy action-verbs. Our last campaign has,
I assure you, left a festering insipidity, which has by no means
possessed me with the most exalted opinion of your true power.
Yes, Advertising, and you will much oblige me, by avoiding me.
And if ever we cross paths again, I shall experience nothing but the
fearful hatred of consumers, added to an everlasting dis-
pleasure of making a living off you. Yes, Advertising, I mean it sincerely.
You need not bother with poor excuses, plastic promises, or
send me more briefs and braver clients. And be at peace that I am
now so averse to you, that it is really impossible to act like
your ethical, inspired and wide-awake expounder for another day.